Discovery’s “Deadliest Catch” Campaign

Discovery Channel has partnered with Microsoft Advertising to launch a multidimensional campaign for the channel’s “Deadliest Catch” TV series. The ad campaign will use mobile, internet and gaming components to target its fan base. The effort aims to create a buzz around the premiere of the fifth season of the popular reality series, which centers on crab fishing in the waters off Alaska.
According to the release:
The main advertising push will be happening across Microsoft’s Media Network on April 14, 2009, when the new season debuts at 9 p.m. ET/PT on the Discovery Channel. Discovery has purchased more than 90 percent …read more