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Monday, November 23rd, 2009

Airline Sites for Women

April 24, 2007 by Rachel  
Filed under Marketing

Airline Sites for Women

Via Blogher, I’ve been looking at American Airlines new website section devoted to women. So far, there’s nothing jumping out to me as really different (except for better stock photography).
They have pulled out information from the rest of the site as appropriate, plus made some links out to other content partners, eg a clothing company. They have solicited advice from people, but it is presented blandly. Their tips on travel have no attribution, no indication why I should trust this advice. Same with the book recommendations or interviews. Everything is …read more


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