Green Cross: Is it a drugstore, tree-saving or marijuana?

You can be doing great work, but a poor choice of name can really bring you down.
One of the international NGOs which has probably not received the attention it deserves is Green Cross International – established by Mikhail Gorbachev to create projects and advocate for sustainability issues.
Here’s the organisation’s logo:

But there’s a few other associations with the ‘green cross’ which are a bit different to what Green Cross International stands for…
In Europe a green cross symbol (often in neon) is used to show the location of a pharmacy. There is a strong association with safety issues, and it may also …read more