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New Beer “Energy Drink” Plans On Ice

September 18, 2008 by Kelly Phillips Erb  
Filed under Drinks

New Beer “Energy Drink” Plans On Ice

MillerCoors has announced that it will not yet release a new version of its caffeinated, energy drink. The product, named Sparks Red, would have weighed in with a whopping 8% alcohol content.
A launch was planned for October 1. However, the brewery has been asked by 25 State Attorney Generals to not release the drink because of the combination of high alcohol content and caffeine. Consumer advocates worry that the combination would be particularly appealing to young people.


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