Millward Brown’s BrandZ Top 100 Released
May 1, 2009 by Ellen Ewart
Filed under Marketing
This week, Millward Brown released the 2009 BrandZ Top 100, the world’s largest brand equity study. “Millward Brown Optimor created the BrandZ Top 100, a ranking that identifies the world’s most valuable brands measured by their dollar value.”
The value of the top 100 brands has seen a marginal increase of 1.7 percent. Given the economic climate, this is a big deal! BrandZ reports that “when every key financial indicator plummeted, the value of the top 100 brands increased by 2 percent to $2 trillion.” In the BrandZ press release, Joanna Seddon, CEO of Millward Brown Optimor said that, “In the …read more
