Millward Brown Optimor released the 2009 BrandZ Top 100 and Brand Curve recently posted the highlights from the findings.
Jeremy Bullmore, author of Behind the Scenes in Advertising, columnist of ‘Dear Jeremy’, chairman of J. Walter Thompson Co. and subsequently of WPP Group, and Director of the Guardian, provided an introductory commentary for the BrandZ 2009 report. 

Bullmore argues against the notion that brands were invented by manipulative marketeers to pursuade consumers into purchasing high-priced but otherwise “unremarkable” commidities.
He claims that we’ve been building brands since 1955 when Sidney Levy and Burleigh Gardner’s The Product and the Brand was published by …read more

It’s always fun to look at reports that show top brands. Is it what you were expecting? Do you recognize all of the brands listed? Can you recall the most recent ad campaign of each of the top brands?
According to Millward Brown, the top 5 brands of 2008 are:

Google
GE (General Electric)
Microsoft
Coca-cola
China Mobile

No big surprise there, except for China Mobile, which I’m shamed to say I had never heard of. China Mobile Limited was incorporated in 1997 in Hong Kong. According to their website “As the leading mobile services provider in China, the Group boasts the …read more