Dan Hon and Mindcandy

One of the most enjoyable SXSW sessions for me was Attack of the ARGs. Following a comment on my write-up, I met up with Dan Hon the COO of Mindcandy to ask about Perplex City and some of the thinking behind the marketing of the project. Over a couple of sessions, Dan was kind enough to cover a lot of ground. Forgive me if it jumps around a bit, it was taken down as a first person transcript, but I’ve tidied it up a little and tried to focus on key areas – and …read more