Major Rebrand: Nigeria’s Efforts
April 1, 2009 by Ellen Ewart
Filed under Marketing
I’ve been postponing a blog post about Nigeria’s rebranding effort because I didn’t want to get into political speak that I couldn’t handle. With articles flooding my inbox still, I figured I’ve waited enough. But rather than engage in a conversation that I might not have the political know-how (or even geographic know-how) to keep up with, here are some bits and pieces culled from the articles found on the web. Click through to read full articles or follow-up with comments.
The Rebrand:
The initiative: To rebrand Nigeria
The leader: Minister of Information and Communications, Prof. Dora Akunyili (Prof. Akunyili “fought drug barons …read more




