Practical Visionaries: Four Leaders and Their PredictionsJoin Randall Rothenberg, CEO, IAB as he leads a discussion with some of the brightest minds in digital. Come hear this riveting conversation between the new bread of digital chiefs and the heads of media companies as they discuss their visions of the advertising landscape.
Moderator:Randall Rothenberg, CEO, IABPanelist:Tim Armstrong, President, Advertising and Commerce, North America, & Vice President, Google Inc.Jonathan Nelson, Founder & Chairman, Organic, Inc.Mark Read, Director of Strategy, WPP, CEO, WPP DigitalJim Spanfeller, President & CEO, Forbes.com
RR: there has been a lot of consolidation..is the line btw agency and publisher blurring or …read more

Convergence of Advertising and Business ModelsLike most areas of marketing, advertising is rapidly changing and convergence is one of the largest trends. But this convergence is two fold. First it is in the form of convergence of media outlets which continues to blur the lines between mediums. The second is the convergence of business models where publishers are becoming agencies, agencies becoming publishers and consumers becoming both. This panel will discuss the future of media and advertising and the implications for marketers, agencies and publishers. With walls coming down, more windows, faster pipes and a deluge of cross pollination the …read more

One of the breakout sessions at the MIXX conference was a panel about content and how it fits in.
Fitting in Today’s Digital World of Misfit ContentConsumer control and an avalanche of misfit content – content that just doesn’t fit the established media world of yesterday – are wreaking havoc in the advertising and media economy of today. Marketers and media companies are struggling to adjust to the social and user-generated content landscape the Internet and other digital technologies have thrust upon them. However and while not easy, there are signs that is beginning to change. Innovative marketers and media companies …read more