Light PC Users – 30% More Likely For Mobile

Comscore published a report on how light PC users are 30% more likely to access the internet from their mobile. Key findings were

In total, 42 million people used their mobile devices in October 2008 to access news and information content on the Internet +57 percent yoy.

The study found that 15.2 percent of light PC Internet users accessed news and information on their mobile device at least once per week, compared to a lower 11.7 percent of heavy PC Internet users.
Mobile Internet users are more likely to be male (58 percent) and to be 18 to 44 years of age. Possibly …read more