Motrin. Exxon. American Airlines. These are just a few of the great big giant brands which have been “twitter-jacked” in the past year, and that doesn’t count the sheer volume of “fake” celebrities, politicians and others who have had their names co-opted. Anyone remember Sarah Silverman??
Like I discussed in Personal Brand or Reputation, if you don’t already own your Twitter name, your domain name, your facebook name – you name it – you run the serious risk of your name being taken over by someone with less than virtuous ambitions.
Take Shaquille O’Neal. he recently took back his own Twitter account …read more

If you’ve been paying any attention to the interwebs at all over the weekend, you’ll know exactly what I’m talking about when I mention the Motrin debacle. Before I get into my own personal opinion about this whole mess, let’s quickly recap the situation to date.
First, Motrin put out the following ad:

And then, the world blew up. Seriously pissed off moms alllllll over Twitter and on blogs, everywhere, railed against the commercial, against the company and against the product. They all took offense at the idea that Motrin was trying to use something they all loved (baby wearing) to sell …read more