Mr. Clean is the Strongest

When a brand is so pervasive that you can introduce new products or services different from the initial ones, and carry that branding across, why wouldn’t you?
Mr. Clean, an established and popular P&G brand of household cleaners, rather than focusing inward, has expanded nationwide to offer car washes. Delaware Online reported that, “spokesman Jeff LeRoy said it is licensed to operate in 41 states and the company plans to “make it as big as we can.””
Despite the bad economy, despite household’s tightening their belts, and despite even the car wash industry suffering, P&G execs insist that the Mr. Clean brand …read more