EveryBlock, a startup company that takes hyperlocal content to a whole new level, has been purchased by MSNBC.com. Although no price has been announced, most industry experts believe the deal is worth less than $10 million.
With hyperlocal news coverage being very hot right now, EveryBlock does what its name suggests — gives news about every block. Available in 15 cities right now, EveryBlock mixes civic information (such as restaurant inspections and the crime blotter), news articles (both blogs and mainstream media) and various other local information including pictures from Flickr and info from Craigslist.
Charlie Tillinghast, MSNBC.com’s President, sounds excited about …read more

YuMe has been chosen by MSNBC.com to provide advertising for the website’s videos. YuMe, a startup located in the California town of Redwood City, will be in charge of the targeted advertising for the Today show and Nightly News — both of which are aired on NBC.
Claiming to be the world’s largest dedicated video advertising network, YuMe has the ability to give extreme reach to advertisers through their network. Publishers who have chosen YuMe include Glam Media, egoTV, blip.tv, JoeCartoon and RedOrbit.
Per month, YuMe handles about 560 million video streams and more than 63 million unique viewers.
As video on the …read more