\\r\\n\\r\\nI do not have a high opinion of Yahoo\\\’s online video thinking. That they would invite YouTube star Kevin Nalts to speak at a conference as a second choice to YouTube cheater Dan Ackerman Greenberg only reinforces that opinion.\\r\\n\\r\\nNevertheless, Kevin did a good job of bringing fire to the cavemen — even falling off the stage while doing it. Check out his presentation on the secret sauce of viral video.

Post from: EveryJoe

The Secret Sauce of Viral Video

He broke into her apartment, and now she’s with his wife. No, it’s not an episode of Cops — it’s Happy Slip and WifeOfNalts singing a duet!

Post from: EveryJoe

HappySlip and WifeOfNalts Duet

Do something nice for Nalts. Subscribe to him on YouTube if you haven’t already. Wade through his insanely large video archive. Or just watch this playlist of his best stuff.

Post from: EveryJoe

Happy Birthday Nalts!

If nothing else, this meme will tell us who on YouTube has the prettiest shoulders. Nalts compiles the best clips from the latest meme sweeping YouTube: vlogging naked.

Yes, I know you have a wishlist for this meme. I’m not ashamed to say Marina’s on my wishlist. Who’s on yours?

Post from: EveryJoe

YouTube Vloggers Get Naked!

Who says only the WGA can go on strike? Revenue-sharing YouTube partners just went on strike, too!

I think I see where the impasse lies. Their demands are… strange.

Post from: EveryJoe

YouTube Partners On Strike!

Blip.tv: CPM $10-$30, sponsorships $30-$100.
Goodnight Burbank: product placements $3,000-$8,000.
Abigail’s X-Rated Teen Diary: product placements $1,000-$5,000.
Revision3: CPM $60-$80.
For Your Imagination: CPM $20-$60.
ManiaTV: CPM $10-$30.
TV Guide: CPM $25-$30.
CNN: CPM $25.

We already know Ask a Ninja charges $100,000 monthly. Kevin Nalts charges $3,000-$10,000 per product placement.

Notice that niche video sites can command ad rates higher than those of a mainstream video site like CNN or TV Guide. That’s the value of a focused audience.

Post from: EveryJoe

Niche Video Commands Higher Ad Rates

Now all of Happy Slip’s characters get an animated tribute. Hardcore fans will relish the rich references. Wonder which hit online live-action series will be the first to get a full-fledged online animated adaptation.

Post from: EveryJoe

Online Video Animated Adaptations?

I have nothing against offline journalists in general, but too many of them hold a burning bias against online media. I don’t blame them; they naturally want to protect their own business model. It’s just self-preservation. Kevin Nalts takes that bias to its logical extreme in this parody.

Kidding aside, this actually happened to me recently. A show I was on actually downplayed Happy Slip as a YouTube star, a downplay to which I violently objected. They even edited my words to make some washed-up TV actress look like a true-blue Internet star, making the Web look like nothing more than a stepping stone to minor TV fame at best. Next time you do a TV interview, bring a friend to record it. You never know how they’ll edit your words.

Post from: EveryJoe

Big Media Bias Parody

1. Determine if your brand is right for online video.
2. Keep it quiet.
3. Let go.
4. Develop a creative brief.
5. Engage creators.
6. Get the videos seen.
7. Evaluate.
8. Scale as Appropriate.

Detailed cheat sheet here.

Post from: EveryJoe

Marketers’ Viral Video Cheat Sheet

For all its insane fines and sheer artificiality, Singapore is a fun little city to visit. I may be biased, because one of my gorgeous ex-girlfriends lives there, but you really should see the Lion City for yourself. That’s why you should join this HomeCamera contest. Nalts explains.

Post from: EveryJoe

HomeCamera Contest