What happens when you change your name and brand?

Sometimes it’s inevitable. You have a brand that’s known, but because of certain reasons, you need to change your business name.
And it’s happened at the b5 media Business Channel (the host of this and many other great blogs). They’ve got a new name: Bizzia – and a new portal look.
So what’s in a name?  Everything – especially when it’s your business.
Many think that branding is merely getting name recognition or a great logo. But that’s when a rebranding effort fails – because branding is the feeling people get when they THINK of the company name or logo.
Here’s some things to …read more