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Saturday, December 19th, 2009

Major Rebrand: Nigeria’s Efforts

April 1, 2009 by Ellen Ewart  
Filed under Marketing

Major Rebrand: Nigeria’s Efforts

I’ve been postponing a blog post about Nigeria’s rebranding effort because I didn’t want to get into political speak that I couldn’t handle. With articles flooding my inbox still, I figured I’ve waited enough. But rather than engage in a conversation that I might not have the political know-how (or even geographic know-how) to keep up with, here are some bits and pieces culled from the articles found on the web. Click through to read full articles or follow-up with comments.
The Rebrand:
The initiative: To rebrand Nigeria
The leader: Minister of Information and Communications, Prof. Dora Akunyili (Prof. Akunyili “fought drug barons …read more


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