This week is National Small Business Week.
And the answer to my informal poll of small business owners in my area is, “So what. How Cares?!?” Or “Really? I had no clue.”
And frankly, that’s pretty much my thought about it, too.
Although billed by the Small Business Administration (SBA) as a five-day event intended to spotlight the accomplishments of America’s entrepreneurs and draw policymakers’ attention to the challenges confronting them, most small business owners don’t even know -or care about it.
And can you believe they’ve been celebrating this week for more than 50 years?
It’s not surprising. After all, in recent years, …read more

National Small Business Week is April 21-25. This year, the government has set up a three-day event in Washington D.C. as well as events in NYC, and even created a website for this year’s festivities at www.nationalsmallbusinessweek.com where you can register for events.
Even if you can’t attend the festivities, there are other ways you can participate that could help you personally.
For example, piggyback on the holiday by creating a giveaway or discount in honor of the week. Send out a press release to tell the world. It’s a win-win situation. You’ll reach out to new potential customers, who will get …read more