5 Musts for Logo Design

Small business owners are typically at the mercy of the designer when it comes time to have their logos designed to support their brand identities.  It’s important to sit down with your designer and make sure he or she understands what your brand promise is and where you want your brand to go.  It’s also important to educate your designer about your customers, market and competition, so he or she can design the most compelling logo.
Last year, I wrote a post called Top 5 Logo Design Do’s, but there are also a few technicalities you shouldn’t overlook during the design …read more