Is Fake the New Real?

I’m on a panel later this month looking at whether Fake is the New Real when it comes to marketing. One of my fellow panelists, Michael O’Connor Clarke has found a really nice example of where the lines blur. A YouTube video of a guy playing with his sunglasses, apparently made for Rayban. Michael has done the digging on this and it looks pretty certain this supports their current campaign. (And taking a look at this, I see it is yet another brand that has a Times Square moment; sometimes I’m not sure if promotional companies …read more