The New Art of Writing Good Copy 

By Isabel Parlett
We all need good words to put our work out into the world. As business gets more and more virtual, we meet more and more people through our words instead of in person. In a world where the internet lets us reach more people, our words make the case for our services, and move people to buy.
When those words for our business appear in print (or the virtual equivalent), we call them copy. When you think of writing good copy, you may think of writing sharp headlines, emphasizing benefits, and making …read more

The Chicago Tribune recently posted an interesting article on the myths that many people believe about starting a business.
But what surprised me the most is they cited statistics that say the typical start-up requires about $25,000 to get going.
Really?
The more entrepreneurs I meet (and I met a ton yesterday at a trade show in New York City), the more I find they’ve started their businesses for much, much less.
How about you? What do you think of that statistic? Is it accurate? Or is it a myth too?

You’ve just done your first direct marketing campaign. And you got a response! It’s time to celebrate! Right?
Wrong. You still need to qualify the leads.
Sometimes we get so caught up in the campaign, we forget to realize that just because someone responds to your marketing doesn’t mean that they will immediately buy from you.
It’s important to take one more step to find out which prospects are truly ready to pull the trigger – and find out more about them in the process.
In addition to learning your leads’ basic demographics (industry, revenue, number of employees), find out if they’re …read more