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Saturday, December 5th, 2009

What if the HP Touch-Screen PC Had the Apple Name on It?

June 11, 2008 by Susan Gunelius  
Filed under Marketing

What if the HP Touch-Screen PC Had the Apple Name on It?

Today’s lackluster buzz is all about the new HP TouchSmart Touch-Screen PC, but much of the buzz is actually skeptical based on former incarnations of the touch screen PC by HP.  Those in-the-know are saying the new HP Touch Screen PC is actually very good, but still, a cloud of pessimism and “so what?” is threatening to burst HP’s PR bubble.
The question being asked is this …
What if Apple had released this Touch-Screen PC?  Would the buzz be as big or bigger than the touch-screen iPhone buzz we’ve all been wrapped up in for the past year?
I wonder.  Frankly, I think …read more

New BlackBerry, Upgraded iPhone, Keeping up with the Smartphone Blitz

May 12, 2008 by Susan Gunelius  
Filed under Marketing

New BlackBerry, Upgraded iPhone, Keeping up with the Smartphone Blitz

Just when Research In Motion (RIM) gets a chance to one-up Apple with the new BlackBerry Bold, Apple announces it’s out of iPhones, fueling rumors that an upgraded iPhone is ready for launch – possibly as soon as June 9th if rumors are accurate.
Not that BlackBerry Bold would have stolen much market share from Apple anyway, or vice versa.  BlackBerry is the business brand, and Apple is the retail brand.  The iPhone brought more retail users to the smartphone category, but businesses still prefer the BlackBerry.

Open Sprite, Get Ice – A New Product from Coca-Cola

September 18, 2007 by Susan Gunelius  
Filed under Marketing

Open Sprite, Get Ice – A New Product from Coca-Cola

In another attempt to extend their brand, Coca-Cola (NYSE: KO) is planning to release a new product called Sprite Super Chilled in the U.K. in early 2008 (according to The BrandWiki and Marketing Week).  Apparently, the innovative new packaging actually creates ice upon opening. 


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