Business Marketing Monday: Filling a Niche

Always stay on the lookout for potential business and be ready to fill a need. Businesses that fill a particular niche or that cater to a certain market segment usually benefit the most from this since their markets will seek out what tehy need. Niche-filling works especially well for service-oriented businesses and personal services.
Do you have a cleaning business? Offer your services to the other parents at the soccer field. Pass out your business cards or brochures and let them know you’re available.
What about a portable dinner service? Put your flyer on the outside of mailboxes in your neighborhood letting …read more