In times of slow economy, the television is booming amidst the barrage of online videos.
According to Nielsen, personal TV use as of the last quarter last year was up by 6 hours at 151 hours/month of usage. This means that Americans watch an average of 4.5 hours a day. American households watch on average 8 hours and 18 minutes a day.
Other notable facts:
31 percent of Internet activity occurs when consumers are also watching television. (Must. Have. More. Media.)
At 7 hours, 11 minutes per month, “timeshifted TV” is watched at double the pace as video online. But young viewers (18-24) …read more

According to Nielsen, the viewing of video on television including Internet and mobile devices has continued to increase in U.S. According to the company, on top of the 151 hours spent on TV, Americans watch an additional 3 hours of video online.
Following are the facts from the report:
Except for the teenage years, viewing of traditional television increases with age; the use of video on the Internet peaks among young adults while viewing mobile video is highest in the teen years.
Men continue to watch video on mobile phones more than women, and women continue to watch video on the Internet …read more

You know how the average mouse potato watched 42.6 videos in February? Looks like we watched even more in March. Nielsen says YouTube views hit 3.6 billion in March — up from 2.9 billion in February — while the number of uniques stayed at 70 million.
That means the average mouse potato watched around 51 YouTube videos in March. I’m still clocking 400+ a month, so it’ll be a while before the average Joe’s online video viewing habits are as unhealthy as mine. Frankly, I’m not surprised by the increase — YouTube’s recommendation engine is addictive as crack, and that engine …read more