According to Nielsen, personal TV use as of the last quarter last year was up by 6 hours at 151 hours/month of usage. This means that Americans watch an average of 4.5 hours a day. American households watch on average 8 hours and 18 minutes a day.

Other notable facts:

31 percent of Internet activity occurs when consumers are also watching television. (Must. Have. More. Media.)

At 7 hours, 11 minutes per month, “timeshifted TV” is watched at double the pace as video online. But young viewers (18-24) watch video on the Internet and on a DVR at the same rate: about 5 hours per month.

Men continue to watch video on mobile phones more than women, and women continue to watch video on the Internet and television more than men.

During the fourth quarter, growth of online video was driven by events such as election coverage and the SNL/Sarah Palin clips.

Weekdays outpaced weekends for online video viewing in October with 65% of online video viewers streaming content between 9am–5pm Monday through Friday (i.e. I don’t feel like working today!), versus 51% of online video viewers logging on between 6am–8pm on weekends.

Read the report here.

Post from: EveryJoe

Slow Economy Boost TV Viewers

Following are the facts from the report:

Except for the teenage years, viewing of traditional television increases with age; the use of video on the Internet peaks among young adults while viewing mobile video is highest in the teen years.

Men continue to watch video on mobile phones more than women, and women continue to watch video on the Internet and television more than men.

The work day continues to be the prime time for Internet video. Weekdays outpace weekends for online video viewing with 65% of online video viewers streaming content between 9am – 5pm Monday through Friday, versus 51% of online video viewers logging on between 6am – 8pm on weekends.

Nielsen 4Q08 data shows that mobile video has grown, up to 11 million Americans, an increase of 9% versus the previous quarter. Much of this growth can be attributed to increased mobile content and the rise of the mobile web as a viewing option. In addition, the average monthly time spent viewing mobile video among reported mobile video users increased 2%, from 3:37 to 3:42 between 3Q 2008 and 4Q 2008.

Continue reading here.

Post from: EveryJoe

Viewing of Video on Television, mobile and internet Continues to Increase

You know how the average mouse potato watched 42.6 videos in February? Looks like we watched even more in March. Nielsen says YouTube views hit 3.6 billion in March — up from 2.9 billion in February — while the number of uniques stayed at 70 million.

That means the average mouse potato watched around 51 YouTube videos in March. I’m still clocking 400+ a month, so it’ll be a while before the average Joe’s online video viewing habits are as unhealthy as mine. Frankly, I’m not surprised by the increase — YouTube’s recommendation engine is addictive as crack, and that engine only grows more hideously effective as YouTubers upload more and more content.

How many YouTube videos did you watch in March? How long before Dr. Phil does a silly episode on YouTube “addiction“?

Post from: EveryJoe

We’re Watching More YouTube