Cause marketing is a big buzz words these days – and big business.
And no wonder! A recent study found that 80 percent of people surveyed would switch brands (if quality and costs were comparable) if the product or service was associated with a good cause.
The Cone Cause Evolution Study shows that about 85 percent of respondents said they have a more positive image of a company when it supports a cause they care about. The same percentage said it was acceptable for companies to promote their affiliation with nonprofit organizations in their ads.
And more than one-third bought a product or …read more

In less time than it takes get your latte at the local coffee shop, you can get a real buzz for your business.
In the ongoing series on establishing yourself as an expert, I talk about how to get publicity by joining forces with a nonprofit.