Which U.S. Presidential Candidate Has a Better Brand Strategy?

With the U.S. Presidential Candidates preparing to debate, I thought it would be interesting to look at each candidate’s brand strategy.  Which candidate do you think is doing a better job at developing a brand strategy and consistently communicating his brand message?  Take the poll below and share your opinion on the Barack Obama and John McCain brand strategies (vote based on branding, not political interests).
Which Presidential Candidate is doing a better job of creating his overall brand and consistently applying that brand? ( polls)