Old Navy Launches “SuperModelquins” Campaign
February 26, 2009 by Kori Ellis
Filed under Marketing
Old Navy has launched a new campaign featuring 12 SuperModelquins. The company hopes the SuperModelquins will infuse some life into the brand and its slumping sales.
From TV to online to stores, the Old Navy SuperModelquins will be everywhere. The new television ads featuring the SuperModelquins will launch today, Thursday, Feb. 26 on prime-time TV. The spots show the array of mannequins in Old Navy shops talking about the clothes, laughing and joking around. Each of the models offers a different look and personality. Also beginning today, the SuperModelquins will appear in 200 Old Navy stores across the country, and will …read more
