Old Navy SuperModelquins - Image: Gap Inc.

From TV to online to stores, the Old Navy SuperModelquins will be everywhere. The new television ads featuring the SuperModelquins will launch today, Thursday, Feb. 26 on prime-time TV. The spots show the array of mannequins in Old Navy shops talking about the clothes, laughing and joking around. Each of the models offers a different look and personality. Also beginning today, the SuperModelquins will appear in 200 Old Navy stores across the country, and will roll out to all stores over the next few weeks.

A celebrity magazine style circular featuring the SuperModelquins will be debuting on Friday, showing the Old Navy-clad mannequins pitching one-day sales. Additionally, the SuperModelquins soon will be found interacting with each other on Old Navy’s new microsite, oldnavyweekly.com.

With sales dropping 34% in January, Old Navy is looking to re-establish themselves in the market of budget priced, but trendy women’s apparel. With many other retailers in the same space, they are hoping the SuperModelquins can get them back on track.

Photo credit: Gap Inc.

Post from: EveryJoe

Old Navy Launches “SuperModelquins” Campaign