The Olympics – Branding on a Global Stage

Today at Brandcurve we have a guest post from brand developer and designer (and one of my favorite bloggers) Prescott Perez-Fox.  You can read more about Prescott at the end of this post.  Without further ado, following is Prescott’s view on branding and the Olympic Games. 
Next month, all eyes will be on Beijing for the 2008 Summer Olympics. The Olympics are a time for the nations of the world, in spite of their differences and animosities, to come together in the celebration of sport. While sport is still the focus, we have to acknowledge how the Olympics have become the …read more