Adobe Pays $1.8 Billion for Omniture

Software company Adobe Systems, which is best known for programs like Adobe Acrobat, Reader, and Photoshop, has decided to purchase online analytics firm Omniture for $1.8 billion. According to Adobe itself, the move is part of a growing attempt on the part of Adobe to make itself more competitive in the world of online commerce.
 
Adobe will pay Omniture $21.50 per share in cash, which turns about to be an offer 24 percent above Omniture’s Tuesday closing price of $17.32. The deal is expected to close by Adobe’s fiscal fourth quarter, at which point Adobe will begin to combine the services …read more