Now I must have gotten your attention already. So you’re asking me now just how to go about with that. Well, it is fairly simple. With a little tweaking on the HTML, you could go a long way.

First off, before you upload your image, make sure that it is properly named. You can put in the relevant keywords as the name of the image. Then you could upload it. Those sites which host images take the name of the image and use it as part of the permalink of the image.

Then, when you are using the image already on the site, make sure that you describe it with tags. How do you go about that? Just add alt=”description” in the code for your image. Well, here is an example:

<img src=”http://www.everyjoe.com/files/46/2008/07/scraper-sites.JPG” alt=”scraper site sample”>

Post from: EveryJoe

Using Images For Optimizing Your Site

Now, that’s the thing that we have to consider. A site’s content is important. It is actually very important that most people in the SEO industry say that content is king. It is what brings people to return to the site. Fresh and worthwhile content keeps readers and visitors hooked.

On the other hand, if the content that you put on your site is just all about adding keywords that are relevant to your site, that would not be helping your site that much. As experts say, what you should put in your site is fresh, relevant, and quality content. It is not the quantity that matters. It is always quality that keeps the visitors coming in.

Post from: EveryJoe

Content: Just How Does It Matter

• Static URL’s: Remember that all of your important pages should have short and static URLs and dynamic pages may follow those static pages. If unwanted lengthy URLs exist at your site then replace them with short.
• Footer: Don’t forget to place links for all important pages at the footer part of your index page. This allows your visitors to jump at important pages with just a single click.
• Robot.txt: Ensure that robot.txt is necessary at your website with apposite crawler notifications.
• XML Site Map: Nowadays an xml feed acts as a site map which includes all pages of your site and is really indispensable from crawler point of view and should be confined as a link at the index page or at the common footer portion.
• Canonical Issue: Nowadays optimization for Google is vastly required because maximum customers come at your site through it. Thus canonical issue should be solved first if exist.
• Common Header and Footer: a common header text and footer text within H2 tag should be placed at each of your web pages.
• Avoid Black Hat techniques: Achieving organic ranking and holding it for long time depends absolutely on white hat techniques and we should simply avoid all black hat strategies.

Any more tips that you may want to share about on-page optimization?

Post from: EveryJoe

Doing It On-Page (Part 2)

• URL Naming: If possible try to place your prime targeted keyword as your domain name. This will help you to advertise your business at the first impression.
• Title Tag: Decorate your title tag with your utmost preferable keywords of your business in a smart and eye checking manner.
• Meta Descriptions: Sketch your proper business announcement with simple words for catching concentration of the visitors who are searching similar kind of product or service which your website is going to deliver them. Possibly you can punch your keyword into that description but in a tricky way.
• Crawler Notification: All kind of search engine crawler notifications like SE robots instructions, website owner and publisher declaration, website language, copywriter name etc. should go from the Meta portion of all your web page.
• Image Optimization: Crawlers are unable to read images and the flash part of your web page but these images or flash is required to influence the visitors. Thus Optimize this images with suitable contents using Alt tags which reflects your proper business.
• Text Links: Use text links of all of your important pages of your site and if possible then try to avoid flash links, Java script links, image links etc.
• Keyword Density Checking: Modern SEO services told us that you should inculcate your keywords at your content and maintain the density with an ethical mode.
• Broken Link checking: Broken links are really very harmful for any site, thus don’t forget to check it first, if it exists then remove that from your site in a quick approach.

Post from: EveryJoe

Doing It On-Page

So how many keyword occurences should there be?   What’s the right balance.   There isn’t a specific number but most SEOs think it is best to have a keyword density somewhere between 3% to 7% of the page.   Keyword density is a measure of how often your keyword appears in a page.   If the keyword appeared  3  times and the total number of words in the page is 100, then that’s 3% keyword density.

Here’s one activity you can do today.     Use one of your webpage as a test.    Check out its ranking in google for a certain keyword.  Now adjust its keyword density to about 5%.   You might need to mention your keyword a couple of times more for this.  Then after a week or two,  check google again and see if your webpage increased in ranking.

It is a must that you do not change anything else so that you will only see the effects of the keyword density of the webpage.

Don’t forget to leave a comment here if you see an increase in your ranking.    I really love to hear from people who are new to SEO and who experience some positive results.

Post from: EveryJoe

SEO Basics – Keywords in the Body of your Page

Imagine for a moment that your webpage is an outline and the topic of your outline is the “title” of your page (the one in your title tag) and the H1 tags are your first level topics under your title.    Now H2 tags are sub topics that support whatever is in H1.

To give a example,  here’s a sample web page outline with the proper SEO use of the H1/H2 tags.

<html>

<title> Nokia N95</title>

<body>

<h1>Nokia N95 Features</h1>

<p> some intro paragraph here</p>

<h2>Nokia N95 multimedia features</h2>

<p> talk about camera, video, display features</p>

<h2>Physical Features of Nokia N95</h2>

<p> talk about physical dimensions, color, style..etc</p>

<h1>Nokia N95 Accessories</h1>

<p> talk about n95 specific accessories</p>

</body>

</html>

Notice that the overall subject and keyword being targeted is “Nokia N95″ (which is the keyword in the title).    H1 tags such as “Nokia N95 features” and “Nokia N95 accessories” all support the main subject.    Then, supporting the H1 tags are the H2 tags.

Make sure however that the supporting content which is the meat of the webpage is well written, and contains important information about your topic.   Always keep in mind what sort of information people who are searching for “nokia n95″ are expecting to find.  If within 30seconds, they can’t find what they’re looking for in your webpage, they  would definitely leave your site immediately.

Post from: EveryJoe

SEO Basics – The H1-H2-H3 Tags