Yahoo Will Harry date Sally?

The Idea
Will Harry date Sally is Yahoo and Nitro-Mobile’s campaign to promote Yahoo’s mobile service, One Search. It’s a video series “based around two central characters Harry and Sally, and how their prospects of finding love together might be enhanced by the most ubiquitous of modern technologies -the mobile phone.” It starts off with Harry, the DJ, meeting Sally, the barrista, as he goes to buy coffee. The whole thing launches tomorrow, Wed 27th
The idea pulls together a lot of strands and tactics that have been used recently.

It’s a branded episodic story, a romance cliffhanger to get …read more