Tell me everything

What are you actually giving your customers?
Sounds like a simple question, and it’s one you should know the answer to.
But do THEY know?
This video by Simple shoes takes it back to basics. They’ve obviously spent a lot of time on R&D in pursuit of their brand values. Taking us through their product features in a straightforward, humourous way would make a huge impression on someone who is looking for an eco-friendly loafer.
Likewise, do you know the history of Asics? Onitsuka Tiger? Do you know how they test their products?

Origami In the Pursuit of Perfection from MABONA ORIGAMI on Vimeo.
(Thanks to …read more