Google and Yahoo both dominate their respective niches of online advertisement: while Google is the undisputed leader in search advertising, Yahoo has had a significant lead as far as display ads go, which are banners and other colorful ads. However, Google, has unveiled its proposed counterpart to Yahoo’s display ad dominance, the Doubleclick Ad Exchange.
 
This new technology would change the way that advertisers put display ads on websites for the better, making it easier to buy and sell ad space and to control who sees their ads. Advertisers would also have greater control over where and when their ads are …read more

Search engine giant Yahoo! Inc. has released third-quarter results that show that the company has not managed to exceed analyst expectations. Yahoo blames its underperformance on a general slowdown in advertisement spending on its websites, cutting into its revenue and resulting in a 3.9 percent fall in the value of its stocks.
 
While analyst expectations had Yahoo taking in about $1.56 billion in revenue for this quarter, Yahoo actually projects a $1.45 to $1.55 billion revenue intake. A reduction in online ad spending and stiff competition from Google do not bode well for Yahoo’s future, creating the possibility for even slower …read more