In part two of the interview with Andy Beal, you will learn more about online reputation management by using Trackur. According to Trackur.com,
Trackur is an online reputation monitoring tool designed to assist you in tracking what is said about you on the internet. Trackur scans hundreds of millions of web pages–including news, blogs, video, images, and forums–and lets you know if it discovers anything that matches the keywords that interest you.
Remember that online reputation management is the process of managing your business and personal identity online. This includes monitor where you business name and personal name appears via the internet.
Question …read more

In a recent interview with Andy Beal, the topic of conversation was online reputation management for your business and personal name. This is a two-part interview where I will share my questions and his responses to me.
Before I get to the interview questions and answers, I thought it would be good to explain the definition of online reputation management. It is the process of monitoring the internet for usage of your business name or personal name through different media such as social media, website or even forums. Now on to the interview.
Question 1: Please introduce yourself and tell us about your …read more

What do you do when you want to makeover the online branding of your website? You can do just as Dots.com did and add audio to help brand your website. Dots.com added a web radio station to create an interactive environment for their website visitors. Below is a screenshot of their new homepage.

To start or launch the Dots.com web radio, all you have to do is click on the link in the lower left hand corner that says “Launch Radio Player”. As a business owner, you too can use audio branding to help build inter-activity into your website and I have …read more

During a recent interview with Patrick Moran of Fuze Meeting, he shared how Fuze is a webinar service that is worth checking out. When you think about Web 3.0, you need to keep in mind that this type of software allows interaction with web visitors, can run on different platforms such as smartphones or computers. Fuze is a Web 3.0 software program that can help you deliver your brand message.
Using Fuze as a Web 3.0 branding tool means that you are focused on delivering your business message to the masses using an interactive software. To help you better about Fuze Meeting, …read more

Many business owners are currently building Web 2.0 into their web presence to not only share their information with web visitors or brand their business but to also allow web visitors to interact with them. With the rise of Web 3.0, a new frontier for websites has arisen that will allow for a 3-way sharing of information when it come to branding your business.
The 3-way sharing would include the business owner sharing their information, the consumer receiving the information and then the third component that eDoorways brings to the table. As one of the companies leading the way for Web …read more

Earlier in the week, in Honesty in Blog Product Reviews, we talked about the proposed amendments that the FTC is considering which brought into question blogger product reviews. Let’s consider just how great that influence is on consumers’ purchasing decisions.
As blogging became more mainstream and credible, the concept of web log suddenly morphed into more of a blog-like magazine. The tone stayed the same in most cases, but the content got more serious, more useful and more frequent. What began as one consumer simply sharing a random product experience with other consumers quickly ballooned into established and trusted bloggers being …read more

A recent article written by Allen Adamson for Forbes.com illustrates the differences between Facebook and Twitter in managing your brand.
While he doesn’t prophesies about which will exceed the other in popularity, he does believe that, “Twitter and Facebook can both play a role in a branding strategy. Having said this, I also think that just as users think about Twitter and Facebook differently, so too should companies as they go about their branding efforts.”
The key to both tools, he explains, is that they enable companies to listen to their audiences, the importance of which we’ve talked about on Brand Curve.He …read more

With the popularity of social media – viral marketing campaigns, blogs, twitter, etc – large corporations have the opportunity to listen to their customers and engage on a more personal level. This can lead to more transparency from the company as it communicates with its customers in real language and not through marketing speak.
Can we, as consumers, trust these big brands more because of a switch in tone? Do we assume that what they write on their blogs, what they tweet every hour, or what they tell you in a viral video is genuine rather than thoughtfully constructed and highly …read more

How can eager, young professionals get a leg up in their respective industries? It’s something I’ve often wondered about, being a young professional myself. Though I usually consider hard work, dedication and not being afraid to bring ideas to the senior team members, simple enough to make me stand out, I often wonder just how radical people are willing to get.
I was recently shown what a fellow publishing graduate had done at her place of employment and it really stood out as not only setting herself apart within the company, but branding herself outside as a creative mind in Canadian …read more

There are so many ways your brand can get online and participate among your customers and would-be customers. The name o f that of that game is transparency and sincerity. It’s not about polling your customers or only conversing when there’s a problem; it’s about having honest, every-day conversations and engaging your community.
If you’re not already online, check out some blogs before you dive right in. If you’re not using your voice or moderating comments about your brand, chances are that hasn’t stopped other people from doing it. A good way to start is to simply listen and gauge what …read more