<?xml version="1.0" encoding="UTF-8"?>
<rss version="2.0"
	xmlns:content="http://purl.org/rss/1.0/modules/content/"
	xmlns:wfw="http://wellformedweb.org/CommentAPI/"
	xmlns:dc="http://purl.org/dc/elements/1.1/"
	xmlns:atom="http://www.w3.org/2005/Atom"
	xmlns:sy="http://purl.org/rss/1.0/modules/syndication/"
	xmlns:slash="http://purl.org/rss/1.0/modules/slash/"
	>

<channel>
	<title>EveryJoe &#187; online marketing</title>
	<atom:link href="http://www.everyjoe.com/tag/online-marketing/feed/" rel="self" type="application/rss+xml" />
	<link>http://www.everyjoe.com</link>
	<description>Sports News - Tech Reviews - Entertainment - Life Tips for EveryJoe</description>
	<lastBuildDate>Wed, 25 Nov 2009 15:36:26 +0000</lastBuildDate>
	<generator>http://wordpress.org/?v=2.8.4</generator>
	<language>en</language>
	<sy:updatePeriod>hourly</sy:updatePeriod>
	<sy:updateFrequency>1</sy:updateFrequency>
			<item>
		<title>Clearasil Pimple Blocker Battle</title>
		<link>http://www.everyjoe.com/articles/clearasil-pimple-blocker-battle/</link>
		<comments>http://www.everyjoe.com/articles/clearasil-pimple-blocker-battle/#comments</comments>
		<pubDate>Wed, 08 Apr 2009 09:52:56 +0000</pubDate>
		<dc:creator>Kori Ellis</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[clearasil]]></category>
		<category><![CDATA[interactive marketing]]></category>
		<category><![CDATA[online marketing]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[teen marketing]]></category>

		<guid isPermaLink="false">http://www.bizzia.com/behindthebuzz/?p=1668</guid>
		<description><![CDATA[Back in February five teenage dance crews were chosen at a casting call to compete to become the First Clearasil Dance Crew. The battle for the title began on Tuesday on stage at the Hard Rock Cafe in Times Square.
Hosted by actress Michelle Trachtenberg, the Clearasil Pimple Blocker Battle was judged by a panel of celebrity judges including &#8220;Dancing with the Stars Champion&#8221; Drew Lachey, Disney star Alyson Stoner and celebrity choreographer, GEO. Three finalists were chosen by the judges and now the competition goes online.
Beginning on April 9, you can vote for your favorite dance crew at www.clearasil.us/pimpleblockerbattle. The [...]<p>Post from: <a href="http://www.everyjoe.com">EveryJoe</a></p>
<p><a href="http://www.everyjoe.com/articles/clearasil-pimple-blocker-battle/">Clearasil Pimple Blocker Battle</a></p>
]]></description>
			<content:encoded><![CDATA[<p>Back in February five teenage dance crews were chosen at a casting call to compete to become the <strong>First Clearasil Dance Crew</strong>. The battle for the title began on Tuesday on stage at the Hard Rock Cafe in Times Square.</p>
<p>Hosted by actress<strong> Michelle Trachtenberg</strong>, the <a href="http://www.clearasil.us/pimpleblockerbattle">Clearasil Pimple Blocker Battle</a> was judged by a panel of celebrity judges including &#8220;Dancing with the Stars Champion&#8221; Drew Lachey, Disney star Alyson Stoner and celebrity choreographer, GEO. Three finalists were chosen by the judges and now the competition goes online.</p>
<div id="attachment_1669" class="wp-caption aligncenter" style="width: 510px"><img class="size-full wp-image-1669" src="http://www.bizzia.com/behindthebuzz/files/2009/04/michelle-trachtenberg-clearasil.jpg" alt="Michelle Trachtenberg - Clearasil Pimple Blocker Battle" width="500" height="375" /><p class="wp-caption-text">Michelle Trachtenberg - Clearasil Pimple Blocker Battle</p></div>
<p>Beginning on April 9, you can vote for your favorite dance crew at <a href="http://www.clearasil.us/pimpleblockerbattle">www.clearasil.us/pimpleblockerbattle</a>. The crews are competing to promote Clearasil&#8217;s new<a href="http://www.pimples.com/creams/creams_ultra_pen.shtml"> Ultra Pimple Blocker Pen</a>. They incorporated the pen into their dance routines.</p>
<p>The winning crew will win a prized package worth over $10K and a year contract with Clearasil. On the Pimple Blocker Battle <a href="http://www.youtube.com/pimpleblockerbattle">YouTube channel</a>, you can also watch videos from some of the performances. (Watch the Ultra Cru performance below.)</p>
<p style="text-align: center">
<div class="vidembedwrap"><object width="590" height="442"><param name="movie" value="http://www.youtube.com/v/uijvPtsCTmw&ap=%2526fmt%3D18"></param><embed src="http://www.youtube.com/v/uijvPtsCTmw&ap=%2526fmt%3D18" type="application/x-shockwave-flash" width="590" height="442"></embed></object></div>
</p>
<p>Clearasil is beefing up their online marketing and advertising. In addition to an online skincare guide and product information, on the <a href="http://www.clearasil.us/promos/">promos section</a> of their website, you can find links to their Facebook App, videos and much more.</p>
<p>Check out this article over on <a href="http://www.brandweek.com/bw/content_display/news-and-features/direct/e3i51215d72cd029dc25dc20a97f03bd90a">Brandweek</a> to learn more about Clearasil big push into internet advertising, including their interactive web video ads which kicked off on Teen.com this week.</p>
<div id="attachment_1670" class="wp-caption aligncenter" style="width: 510px"><img class="size-full wp-image-1670" src="http://www.bizzia.com/behindthebuzz/files/2009/04/clearasil-01.jpg" alt="Clearasil Pimple Blocker Battle" width="500" height="375" /><p class="wp-caption-text">Clearasil Pimple Blocker Battle</p></div>
<div id="attachment_1671" class="wp-caption aligncenter" style="width: 510px"><img class="size-full wp-image-1671" src="http://www.bizzia.com/behindthebuzz/files/2009/04/clearasil-02.jpg" alt="Clearasil Pimple Blocker Battle" width="500" height="414" /><p class="wp-caption-text">Clearasil Pimple Blocker Battle</p></div>
<p><em>Images: <a href="http://www.flickr.com/photos/pimpleblockerbattle/">Flickr: PimpleBlockerBattle&#8217;s Photostream</a></em></p>
<p>Post from: <a href="http://www.everyjoe.com">EveryJoe</a></p>
<p><a href="http://www.everyjoe.com/articles/clearasil-pimple-blocker-battle/">Clearasil Pimple Blocker Battle</a></p>
]]></content:encoded>
			<wfw:commentRss>http://www.everyjoe.com/articles/clearasil-pimple-blocker-battle/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Breaking Bad Fans Get Online Fix</title>
		<link>http://www.everyjoe.com/articles/breaking-bad-fans-get-online-fix/</link>
		<comments>http://www.everyjoe.com/articles/breaking-bad-fans-get-online-fix/#comments</comments>
		<pubDate>Wed, 18 Feb 2009 05:00:28 +0000</pubDate>
		<dc:creator>Kori Ellis</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[breaking bad]]></category>
		<category><![CDATA[Microsites & Portals]]></category>
		<category><![CDATA[online marketing]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[social media campaign]]></category>
		<category><![CDATA[tv series]]></category>

		<guid isPermaLink="false">http://www.behindthebuzz.com/?p=1398</guid>
		<description><![CDATA[Fans of the Emmy Award-winning series Breaking Bad can get their fix of the series online prior to its season premiere on AMC, which takes place on Sunday, March 8th at 10pm EST.
Beginning today, Tuesday, February 17th, five original minisodes (3-5 minutes in length) are available for viewing on AMCTV.com and Crackle.com. The webisodes feature Breaking Bad&#8217;s regular cast in a variety of interesting storylines.

Additionally, Sony Pictures Television and AMC have launched &#8220;Walt&#8217;s Warning&#8221; as a follow-up to Breaking Bad&#8217;s season one viral effort. This is a personalized viral experience that features the character Walt (played by Bryan Cranston) interacting [...]<p>Post from: <a href="http://www.everyjoe.com">EveryJoe</a></p>
<p><a href="http://www.everyjoe.com/articles/breaking-bad-fans-get-online-fix/">Breaking Bad Fans Get Online Fix</a></p>
]]></description>
			<content:encoded><![CDATA[<p>Fans of the Emmy Award-winning series <em>Breaking Bad</em> can get their fix of the series online prior to its season premiere on AMC, which takes place on Sunday, March 8th at 10pm EST.</p>
<p>Beginning today, Tuesday, February 17th, five original minisodes (3-5 minutes in length) are available for viewing on <a href="http://amctv.com">AMCTV.com</a> and <a href="http://crackle.com">Crackle.com</a>. The webisodes feature <em>Breaking Bad</em>&#8217;s regular cast in a variety of interesting storylines.</p>
<p><a href="http://amctv.com"><img border="0" src="http://www.bizzia.com/behindthebuzz/files/2009/02/breaking-bad-00.jpg" alt="Breaking Bad - AMCTV" title="Breaking Bad - AMCTV" width="500" height="421" class="aligncenter size-full wp-image-1399" /></a></p>
<p>Additionally, Sony Pictures Television and AMC have launched &#8220;<a href="http://www.waltswarning.com">Walt&#8217;s Warning</a>&#8221; as a follow-up to <em>Breaking Bad</em>&#8217;s season one viral effort. This is a personalized viral experience that features the character Walt (played by Bryan Cranston) interacting with users. Viewers can choose their own online adventure from four different possible outcomes. The interactive experience allows users to personalize the video, send &#8220;Walt&#8217;s Warning&#8221; to their Facebook friends and more.</p>
<p><a href="http://waltswarning.com"><img border="0" src="http://www.bizzia.com/behindthebuzz/files/2009/02/breaking-bad-02.jpg" alt="Walt's Warning" title="Walt's Warning" width="500" class="aligncenter size-full wp-image-1401" /></a></p>
<p>The third way that users can get a dose of the popular show is by watching abbreviated episodes from the first season on The Minisode Network beginning on Friday, March 6th. This platform features 5-minute adaptations of TV shows available through Sony Pictures Television&#8217;s The Minisode Network, as well as its online and mobile partners. Fans can watch the bite-sized episodes from season one through: &#8220;the The Minisode Network on <a href="http://crackle.com">Crackle</a>, <a href="http://www.youtube.com/minisodenetwork">YouTube</a>, <a href="http://www.myspace.com/minisodenetwork">MySpace</a>, AOL Video, Hulu, Adobe Media Player, Sling, TV.com, Veoh, and on mobile at Verizon Wireless&#8217; V CAST Video service and Sprint TV.&#8221;</p>
<p><a href="http://crackle.com"><img border="0" src="http://www.bizzia.com/behindthebuzz/files/2009/02/breaking-bad-01.jpg" alt="Breaking Bad" title="Breaking Bad" width="500" class="aligncenter size-full wp-image-1400" /></a></p>
<p>This online campaign aims to build momentum leading up to the second season of the show by immersing viewers in the <em>Breaking Bad</em> experience. Sony Pictures Television and AMC seem to have every angle covered with their three-pronged attack &#8212; the original mini-webisodes, the viral video and the minisodes from the first season. This will not only allow current fans to stay excited about the TV series, but also encourage new fans who missed last season.</p>
<p><em>Photo credit: <a href="http://amctv.com">AMCTV.com</a>, <a href="http://crackle.com">Crackle.com</a> and <a href="http://www.waltswarning.com">Walt&#8217;s Warning</a></em></p>
<p>Post from: <a href="http://www.everyjoe.com">EveryJoe</a></p>
<p><a href="http://www.everyjoe.com/articles/breaking-bad-fans-get-online-fix/">Breaking Bad Fans Get Online Fix</a></p>
]]></content:encoded>
			<wfw:commentRss>http://www.everyjoe.com/articles/breaking-bad-fans-get-online-fix/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
	</channel>
</rss>
