The Vision: “To become the platform that all websites use to make money online.”

In the recent press release, Bernard Dalle, general partner of the lead investor Index Ventures, gave us some keen insight when he said “For the ad industry, Openads is disrupting the market with a product that is so easy to use and a great alternative for publishers, regardless of size, sophistication, geography or language. No wonder they have secured more publishers than any other solution on the market today.”

The Goal: “To build great software that millions of publishers could easily use without lots of technical training.”

• To build great adserving software that any publisher, regardless of size, can use
• To give publishers the ability to earn more from their online advertising inventory
• To allow as many participants in the advertising ecosystem to work together on one platform for mutual benefit

I find it amazing that some want answers right now regarding information about pending feature inclusions that I’m certain the investors were happy about prior to investing;

“How is openads going to be sustainable in the future without charging for the product?” Come on folks – certainly there was an acceptable answer that has been addressed elsewhere, it will be worked out.

That’s right! Openads is Open Source and Free!

From their tour…

• Openads Makes Advertising Easy!
• Openads handles every type of ad format you are ever going to need “from images to movies, flash to popups and everything in between. Openads provides support for all the industry standard formats and more exotic formats as well.”
• Openads gives you control over what is displayed on your website allowing you the choice “to enable or disable a campaign at any time.”
• Openads lets you decide who sees which ad: “You can target advertising to specific types of viewers, or to certain sections of your site.”

You can make more money using Openads than with any single ad program!

• Openads lets you run campaigns from many advertisers at the same time. By loading ad program tags into Openads, rather than directly on your website, you can run campaigns from many different sources side by side.
• In addition, Openads lets you monitor the performance of campaigns in the instant it starts delivering to your website. By looking at real time reporting on how much money your advertising programs are generating, you can ‘optimise’ – move around campaigns to the sections of the site which make the most money, and thus increase your revenues.

Openads is easy to install and simple to use

• Openads is designed to run on common web server configurations. For most people installation is as simple as extracting the installation files on to your web server and using your browser to complete the setup wizard.
• Once installed all you need to do is to add a ‘tag’ into your website template to start serving up ads!

Paying Attention Google? I’ll bet you are!

Download Openads 2.0 Free here…

Post from: EveryJoe

Openads – The Vision, The Goal