Oprah Winfrey’s YouTube Brand Extension
November 2, 2007 by Susan Gunelius
Filed under Marketing
Today, Oprah Winfrey launched a dedicated YouTube channel through her studio, Harpo Productions although it won’t be formally announced until November 6th). I’ve got to hand it to Oprah, not only is she the Queen of Daytime Talk and one of the most influential women on the planet, but she’s also the Queen of Strategic Brand Extensions.
