Advertising Embedded on the Operating System

Advertising was the safety net that Google had when they launched their search engine. Initially they wanted to have their search engine technology licensed to the enterprise and at the back of their mind advertising would be a contingency plan. As it turned out, advertising became their primary option turning billions of dollars in revenues.

Desktop applications on the other hand were purchased through licenses and advertisements downloaded from the net through desktop applications were deemed security issues that security firms like Symantec blocked through their anti-spyware or anti-adware programs.
Steve Jobs is on the other side of the bed as he …read more