Following last week’s post on interactive billboards, today brings news of a similar concept being pursued by Pernod Ricard (for Jameson whiskey).

In the lead-up to Christmas they will have a interactive billboard doing three day stints in selected American cities, starting in New York City and ending in Los Angeles.
The content of the billboard will appear to change to speak with passers-by – partly written in real time by a copywriter watching on camera and partly in scripted text on loop.
Jameson prides itself on being an innovative marketer and this is another way to do something remarkable and get interactive …read more

French company Quividi has created a billboard that not only senses the demographics of its viewers, but records their reactions and adjusts its content to match.
Online advertisers have had the advantage of automated measurables, being able to retreive information about who is viewing their ads and when.
Their VidiReports function uses footage from cameras located to give outdoor advertisers the same information and more. The software identifies faces to give not only the gender, approximate age and attention time of viewers but also to identify their reaction to the billboard. More interestingly, there are talks of billboards which will change their …read more

Well, almost. 
I found a great post on Top Lead Generators today by Dan Tudor about a company in the United Kingdom called Ad-Air Group Plc that is rolling out a big way to advertise — huge ads (approximately 5 acres in size or 4-times the size of the Dallas Cowboys’ football field in Texas) placed around airports so airline passengers landing and taking off can see them out of their airplane windows. 

I found another billboard ad that made me laugh today on Ads of the World.  This one is for Formula Toothcare.  The copy says, “builds strong teeth.” 
Now, this billboard will definitely get noticed, but will it work to drive sales?  I don’t know about that.  Of course, it may be the perspective of the photo, but the copy seems very small.  Without that copy and the photo of the Formula Toothcare product, it would be difficult to know what this ad is for.  It could be for any toothpaste brand or a variety of different products.
What do you think?

Check out an eye-catching …read more