My post about the resurgence of Schlitz (and other “retro” or “nostalgia” beers) generated the following question:
Why did Pabst change the name of their beer to Pabst Blue Ribbon?
And here’s your answer:
Pabst changed the name to Pabst Blue Ribbon since it was the first beer to win a blue ribbon at the Chicago World’s Fair in 1893.

The 1893 World’s Fair also marked a few other firsts… Aunt Jemima syrup, Cracker Jack, Cream of Wheat and Juicy Fruit gum also made their debuts alongside diet carbonated soda and hamburgers, which were introduced to the United States.
Apparently, it …read more

When I first heard the story of Bill Bramanti’s designer beer coffin, I figured it had to be a one in a million thing.
You see, Mr. Branmanti’s favorite beer is Pabst Blue Ribbon. He is such a fan that he recently commissioned a coffin to look like a can of PBR. Bramanti ordered the silver casket decked out in red, white and blue from Panozzo Bros. Funeral Home in Chicago; Scott Sign Co. of Chicago designed the beer can.
The 67 year old Bramanti has already tried out the coffin for size. He said, “I actually fit, …read more

Stephen Colbert celebrates American Craft Beer Week on the Colbert Report by drinking a nice, warm Pabst. Mmmm. It did win a blue ribbon, right?