A blog I love, The Dieline, is holding a package design contest.  Entrants simply have to rebrand the IceBox product and redesign the IceBox packaging. 
The winner will get a trip for 2 for 4 days and 5 nights to Norway including hotel accomodations in Oslo.  The winning design will be featured on the Company’s product(s), which are available through national retailers, and the winning design will debut at the Fancy Food Show in New York City, June 28-July 2, 2008.
To enter, you simply have to submit your entry to The Dieline by midnight on May 28, 2008.  You can read all the details, rules …read more

Snapple is introducing a new logo and package design.  The whimsical brand that held a special place in consumers’ hearts is being refurbished, and a new high-class logo and package design provide the first tangible evidence of this branding about-face.
I have to agree with Armin from the Brand New blog in that the new logo and design are modern and clean.  Had they launched for a brand other than Snapple, I may not have a problem with them, but the new look just doesn’t seem to fit the Snapple brand image.

Old Navy has done an excellent job of developing and communicating its brand as young, fun and creative.  That brand image is now evident on their product packaging as well.  Old Navy launched new packaging for its basic men’s and boy’s products, and Jason Rosenberg, Senior Packaging Designer for Old Navy, led the 5-month creative effort.
Last week, Andrew Gibbs from TheDieLine.com (one of my favorite packaging blogs) published an interview he did with Jason about the new Old Navy packaging, and it’s a great read.  Jason describes the unique challenges of developing packaging for approximately 80 SKUs and 900 stores, …read more