Old Navy has done an excellent job of developing and communicating its brand as young, fun and creative.  That brand image is now evident on their product packaging as well.  Old Navy launched new packaging for its basic men’s and boy’s products, and Jason Rosenberg, Senior Packaging Designer for Old Navy, led the 5-month creative effort.
Last week, Andrew Gibbs from TheDieLine.com (one of my favorite packaging blogs) published an interview he did with Jason about the new Old Navy packaging, and it’s a great read.  Jason describes the unique challenges of developing packaging for approximately 80 SKUs and 900 stores, …read more

Pepsi-Cola’s (NYSE: PEP) Sierra Mist brand is re-introducing its holiday flavor for the second year in a row.  Sierra Mist Cranberry Splash and Sierra Mist Free Cranberry Splash will be available for a limited time during the 2007 holiday season in 20-ounce and 2-liter bottles as well as 12-packs and 12-ounce cans. 

I found an amazing slide show of brands throughout the years on Flickr.  The comprehensive slide show provides photos of packaging and advertisements for brands many of us grew up with (I know can vividly remember many of the packages on the shelves in my kitchen when I was a kid). 
It’s not only fun to look at the slide show to see how brands, advertising and packaging have changed over the years, but it’s also a marketing history lesson.  For example, look for the old Sprite can — can packaging get more boring?
You can take a look at the slide show here.  …read more

Surprise.  Preschoolers prefer food wrapped in McDonald’s (NYSE: MCD) wrappers over the exact same food packaged in generic wrappers.  As the mother of 3-year old triplets, I have to say that this study was a waste of time and money.  Is anyone surprised by these results?