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	<title>EveryJoe &#187; palgrave mcmillan publishers</title>
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		<title>Celebrate with Author Susan Gunelius</title>
		<link>http://www.everyjoe.com/articles/celebrate-with-author-susan-gunelius-386/</link>
		<comments>http://www.everyjoe.com/articles/celebrate-with-author-susan-gunelius-386/#comments</comments>
		<pubDate>Wed, 18 Jun 2008 14:14:47 +0000</pubDate>
		<dc:creator>Bridget Wright</dc:creator>
				<category><![CDATA[Business]]></category>
		<category><![CDATA[author susan gunelius]]></category>
		<category><![CDATA[Biz Chick News]]></category>
		<category><![CDATA[business-women]]></category>
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		<description><![CDATA[Susan Gunelius, one of my peer bloggers here at b5media.com, has released her new book, Harry Potter &#8211; The Story of a Global Busines Phenomenon (currently available in U.K. bookstores). Susan has been working on her new book release for quite some time, and the wait will prove to be very worthwhile for her.


“A comprehensive look at the marketing around the Harry Potter franchise – and what steps J.K. Rowling and her team of publishers and marketers took to make Harry Potter into a worldwide phenomenon.” John Laughbaum, Vice President, Channel Marketing and Sales Development, Aflac Incorporated
Please help support our [...]<p>Post from: <a href="http://www.everyjoe.com">EveryJoe</a></p>
<p><a href="http://www.everyjoe.com/articles/celebrate-with-author-susan-gunelius-386/">Celebrate with Author Susan Gunelius</a></p>
]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.womenonbusiness.com">Susan Gunelius</a>, one of my peer bloggers here at b5media.com, has released her new book, <em>Harry Potter &#8211; The Story of a Global Busines Phenomenon</em> (currently available in U.K. bookstores). Susan has been working on her new book release for quite some time, and the wait will prove to be very worthwhile for her.</p>
<p><a href='http://www.bizzia.com/files/386/2008/06/harry-potter-book.jpg' title='harry-potter-book.jpg'><img src='http://www.bizzia.com/files/386/2008/06/harry-potter-book.thumbnail.jpg' alt='harry-potter-book.jpg'align="left" border="2" height="300" hspace="5" vspace="5" /></a></p>
<blockquote><p><em><br />
“A comprehensive look at the marketing around the Harry Potter franchise – and what steps J.K. Rowling and her team of publishers and marketers took to make Harry Potter into a worldwide phenomenon.” <strong>John Laughbaum, Vice President, Channel Marketing and Sales Development, Aflac Incorporated</strong></em></p></blockquote>
<p>Please help support our fellow biz-chicker by visiting her website or <a href="http://www.palgrave.com/products/title.aspx?PID=290557">purchasing the book online</a> through her publisher Palgrave-McMillan.</p>
<p>A BIG congratulations to Susan for all of her hard work and focus!</p>
<p>[Image: <a href="http://womenonbusiness.com/">Women On Business</a>]</p>
<p>Post from: <a href="http://www.everyjoe.com">EveryJoe</a></p>
<p><a href="http://www.everyjoe.com/articles/celebrate-with-author-susan-gunelius-386/">Celebrate with Author Susan Gunelius</a></p>
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