Anyway, the movie is all about the social structure of high school and believe it or not, the movie isn’t that bad. And since it grossed over 129 million bucks, I guess Paramount decided to ring this title for all it’s worth since they’ve released Mean Girls: High School Showdown – an Apple app – for your iPhone or iPod Touch for the low, low introductory price of $.99.

Since Santa hasn’t brought me either an iPhone or and iPod Touch, I haven’t played this game but I find myself wondering why you would want to?

You choose from four different character types – slacker, nerd, rebel or art freak – and then try to rule North Shore High. As if I real high school wasn’t bad enough for most people.

Then again, it is only $.99.

Image|Paramount

Post from: EveryJoe

Mean Girls for Your iPhone

Paramount is counting on the small, portable applications that can be posted on blogs and social networks to maximize the exposure for its trailers. The first “Skull” trailer, released in March, has racked up millions of views.

Paramount turned to widget provider Clearspring for “Skull,” which will include a contest with the release of the second trailer. The two fans who manage to distribute their “Skull” widgets most will win trips to the world premiere of the movie and the chance to be red-carpet correspondents in footage that will be streamed onto the “Skull” widgets following the premiere.

While I’m glad to see a studio seriously push its own online video widget, I may not be comfortable posting a widget under such tight centralized tracking and control. The only time I do that is when I’m definitely getting paid for it (like with ads). It just smacks too much of offline video’s command-and-control mentality.

Furthermore, any two A-listers who embed the widget (think Arrington or Hilton) would instantly win. That’s a discouraging thought. We’d just end up with two more celebs on the red carpet.

Post from: EveryJoe

Indy Widget Contest Problematic