Stonyfield Farm CE-Yo Gary Hirshberg built one of the most successful socially and environmentally responsible organic yogurt companies. His latest contribution to the world of green business is Stirring it Up: How to Make Money and Save the World, a call to action to business leaders “to realize their power to effect change in the marketplace—’the power of one’—while proving that environmental commitment makes for a healthier planet and a healthier bottom line.”
Hirshberg uses his 25 years’ experience growing Stonyfield Farm as well as the examples of like-minded companies, such as Newman’s Own, Patagonia, Wal-Mart and Timberland, …read more

Remember Patagonia’s Footprint Chronicles? This is the company’s online portal where consumers can track the environmental impact of selected goods. That’s not the only green move or motivation behind Patagonia and TreeHugger has gone in-depth with founder Yvon Chouinard to find out more. The two part interview is available on TreeHugger Radio and in print here and here.

Outdoor clothing & gear maker Patagonia sells products for adventure, travel and exploration. They’ve got a new adventure for consumers to consider: track the path of their goods from source to shelf.
The Footprint Chronicles follows featured Patagonia products from harvest to finished product accounting for the travel, CO2 emissions, waste generated and energy consumed along the way – the environmental footprint of their goods.
Each highlighted product is accompanied with the “Good”, the “Bad”, company thoughts on the process and a request for your opinion on Patagonia’s manufacturing methods. Greenwashing it is not. Instead Patagonia offers a transparency that is rare …read more

Consumer Reports Shopsmart released its top picks for companies that are making employees, charities and the environment top priorities. I have to say that I’m a fan of many companies that made it to the list.
Shopsmart has picked Ben & Jerry’s, yum, for the company’s continuing support of local community projects and manufacturing methods which focus on reducing waste and carbon dioxide.
Also, Clif Bar for being certified organic and taking its packaging seriously with recycled content and no shrink-wrap. And Stonyfield Farms, one of my favorite companies, for their tasty 100% organic yogurt that supports family farm operations. Stonyfield is …read more