Penguin books continue to try new things; their latest is definitely something I would not have predicted but it fits well, a dating service with Match, where they have formed penguindating.co.uk
It’s all about matching people based on what books they read, under the premise that shared interests are great for finding a connection.
Penguin have teamed up with match.com to make it easier to pick potential dates online based not just on idle frippery like hair colour and star sign, but on truly important stuff like what books they like
My initial guess was that this was something coming out of a …read more

I’m loving Penguin books at the moment, everything they are doing just hits all the right buttons with me on marketing, using digital and social media tools to connect with their customers, building up the brand as well as the individual books. I love books; I grew up with my mom always trying to stop me reading quite as much because I spent so much time reading, it came a running joke that is we ever went to jumble sales, I’d gravitate automatically to the books. I’ll always prefer reading something as a book rather than on a computer, …read more

Books are getting more and more interactive, with their publishers utilising the web to connect to a new audience. One of the latest is a promotion for a new James Bond book, written by Sebastian Faulkes, published later this year. It’s not the book of the film, a Quantum of Solace, but a brand new story called Devil May Care, which gets published on may 28th. To help promote it, Penguin are running a competition on MySpace, to write a theme for the audio book.
Penguin have obviously been questioned about the use of MySpace, hence their reply:
The question …read more