Branding and Experience, Part 2

by guest blogger Ehren Cheung
5 Reasons Why Branding and Experience are the Same

This is the second installment of a two-part article. Read Branding and Experience, Part 1.
4. Culture and Expectations
When people take public transit – what do they want? Do they expect better service or do they expect crowds? Public transit users all have the expectation that it is crowded, so the TTC improves upon that image by increasing the number of buses per route. How do these customers treat one another? How do people use your service or product? Do all of these small elements combine to create a …read more