Re/Max Backs Off On Rehava Trademark Suit

It is not uncommon for those concerned with copyright to butt heads with the folks controlling the marketing, branding, and positioning. Last year, Re/Max filed opposition against real estate company Rehava, claiming that their logo was too similar.

From Re/Max’s attorney -
First of all, both names start with “r” and have logos with accent lines near the letter “e,” he said.
“It goes beyond that,” Scoville added. “If you chop the top off of the ‘h,’ you (almost) have the ‘m’ in Re/Max. The next letter is an ‘a,’ and if you take the ‘v’ then you have half of an ‘x.’ …read more