Cultivating a personal brand means that you should be willing to research and invest time to determine what you want to communicate and how you want to communicate it. Once you have determined your plan of action, then you should be prepared to implement it.
To help you cultivate your personal brand, I thought it would be good to give you a few pointers in the starter list below:

Make sure you have a website or blog where you can communicate about your personal brand.
Create rich content that allows you to share your knowledge.
Develop a personal brand plan that includes a photo …read more

Some may wonder, “how do you pump up your personal brand?”, and this is a vital question. There are different ways that you can pump up your personal brand through the use of online and offline tools.
If you are a business owner, one of the first things that you should do is concentrate on your business branding so that you can attract potential consumer. Did you know that it is important for you to also pump up your personal brand as the owner of the business? This is the case because people will associate your name with your business.
As your …read more

On Business and Blogging yesterday, Des Walsh tagged me for a blog meme on 8 Random Things About Me.  That means I have to post 8 random facts about me then tag 8 other bloggers to do the same.
Sounds like fun, so here are 8 random things about me:

I have triplets who turn 3 years old today.
My favorite TV shows are Survivor and The Amazing Race.
I love Walt Disney World.
I wrote a book about copywriting that I am trying to publish.
My favorite cartoon character is Snoopy.
I am petrified of bugs.
My favorite bands are U2 and Green Day.
I am a big …read more

The internet has grown to play a pivotal role in communicating your business and personal brand.  In fact, many customers and employers turn to the internet to learn about your business or personal brand before they make a purchasing or hiring decision.
What does that mean to you?  If you haven’t already done so lately, then it’s definitely time to Google yourself.  Simply visit Google.com and enter your business or product brand name, or enter your own name.  See what the results show you about your brand.  Do the results reflect the brand image you want to convey?